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http://www.time.com/time/business/ar...630320,00.html

Everyone loves that day because seven is lucky and three times seven is really lucky," says Mindy Weiss, the Los Angeles wedding planner in charge of the Longoria-Parker wedding. Longoria sent out Save the Date notices highlighting 777 on the front, "but she's not taking the theme too far," says Weiss.
Other couples are running wild with it. Brides-to-be are ordering everything from casino-style receptions to dice-motif napkins and triple- seven lottery tickets as party favors for guests. They're serving up seven- course meals and choosing seven kinds of flowers for their bouquets. One wedding planner reserved a hotel room with seven on the door and requested a limo with a 777 license plate. Get ready to see a lot of black, white and red wedding colors that day.

For Las Vegas gamblers, the sevens have an obvious appeal; not only is 7-7-7 the top slot machine jackpot, it also adds up to 21 in Black Jack

What do you have planned for the upcomung date 777 [7-7-07]? Luck? We'll see.